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Credit unions are financial co-operatives set up, owned and controlled by members. Credit unions are non-for-profit organizations that exist to service their members. Similar to banks, credit unions provide a variety of financial services including accepting deposits, checking and saving accounts and providing loans.

Create a consumer-centered credit union geared toward multiracial, multicultural and multigenerational consumers. Please concentrate your response on the role of credit unions in the provision of your proposed products and marketing solutions.
In your response, please include the following:

• Describe the unique products and services that your credit union would provide;
• Your marketing strategy to connect with new consumers; and
• Describe your strategy to ensure that your multiracial and multigenerational consumers could be on the path toward financial security. 


What is a Credit Union?

Find out how credit unions focus on helping their members save and borrow and receive affordable financial services.

Banks vs. Credit Unions

Learn how their respective structures play a role in their function and how that can possibly support your solutions.

Generational Money Chatter

This report provides research-based insights on how credit unions can better support and serve members of all generations.

Race, Place, and Financial Security

This article excerpt shares how community assets form ladders to opportunity, allowing people to move up against formidable odds